A corporate strategy is an overall plan made by upper management to meet a specific goal. It is in concert with all of the corporate goals, using any and all corporate resources, and being supported by smaller tactical plans.
Developing a corporate strategy is a key responsibility of management.
An example of corporate strategy: A company may be national and take on a mission of going international. Corporate strategy is then developed to achieve that mission. A struggling company might choose a survival strategy of ceasing international efforts in order to focus on national
sales after realizing that the new company mission is to survive.
The corporate strategy is vital to the organization. Having the wrong Corporate Strategy in place is the company’s equivalent to pointing your car in the direction of a cliff and then accelerating.
East Africa Customer Care Center will help you will create a Corporate Strategy that will dramatically increase revenues and skyrocket company profits.